Dog Brothels in London

Is there much of a difference between this and this? Granted, one involves dogs and the other humans, but isn't Flexpetz just dog prostitution? Isn't it the Emperor's Club just Flexpetz for humans?

In both cases, you rent something by the hour for companionship and there is a website so you can pick out what you want to rent. Sounds pretty similar to me.

What's this world coming to when there are dog pimps and people can't own their own dog?