Budweiser goes on European Holiday

A great American has moved to Europe. Budweiser has been purchased by the Belgian brewer Stella Artois. This was the biggest business headline today that had nothing to do with the housing crisis.

I'll be honest, I'm a fan of Stella Artois. Its light and easy to drink. It's a nice expensive beer. I think the whole world would be better off if we all drank European beer.

The funny thing that has people up in arms is the fact that Budweiser's image is that of America. They spend a lot of money selling themselves as being as American as apple pie and Uncle Sam. They try to market themselves as a working man's beer as well. Apparently, a lot of folks believe this.

This Midwestern guy would like Stella Artois to "kiss his glass".


I liked this guy's line: "This Bud's for EU".

This really shows how much people buy into marketing. Is Anheuser-Busch really American because they sell their beer in ballparks, have dogs and horses in their ads, and an eagle flying through an "A" on their label? Is this any worse than any other American corporation being sold abroad?

One funny thing we found while we were in Prague was that there is a real Budweiser that is a oh-so-delicious Czech pils. If you ever find yourself in

A friend of mine said a case of Budweiser costs 5 dollars more than a case of Coors in the state of Missouri. Apparently, everyone still drinks Budweiser. I guess if you've done that your whole life, I give you permission to "have a drink with Mother Freedom and tell InBev to kiss your 'glass". For me, I'll take the Coors and save the 5 bucks to buy a Stella on tap.